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As the owner and principal attorney of the Moore Law Firm, Michael Moore began his practice primarily focused on issues such as serious personal injury, business tort, and medical malpractice. Over his 27-year legal career, Moore has been named a Multi-Million Dollar Advocate, one of the Best Attorneys of America, and he is credited with securing the secondlargest products liability verdict in Texas history. “As a young person I always had a desire to help people through the legal system,” Moore recalled. “I just thought it was fascinating how the process works in terms of resolving disputes in a court of law, and helping people get the justice they deserve. It’s what drove me to the legal profession in the first place.” Moore still takes on lawsuits involving cases such as wrongful death and defective products liability, but his practice began to expand into insurance claims in 2012 after a devastating hail storm damaged thousands of homes the McAllen area. “My phone was ringing off the hook with calls from people whose claims were being denied,” said Moore. “People were upset, because adjusters were acting like they never saw any damages. So we migrated from a very busy personal injury law firm into helping all our neighbors and family members in our community through a very significant event. I think probably over 50 percent of our business these days is helping business people and homeowners who are dealing with insurance companies and the process of getting reimbursed for their losses.” Claims resulting from Hurricane Hanna are a big part of Moore’s practice today. As a former insurance company defense attorney, Moore knows the strategies the companies use to get out of paying a claim. He knows the insurance industry would rather spend money on marketing to new customers than paying claims to their existing clients. “I felt morally conflicted with that,” said Moore. “That led me to go out on my own and represent the people instead. With Hurricane Hanna, we’ve been hearing from our clients that the insurance companies are refusing to send adjusters out. They’re blaming Covid for a lack of adjusters. That’s not true. That’s why you need somebody on your side and I feel good about helping people in that situation. It’s not about making hitting the lottery, or making a lot of money off a lawsuit. It’s about making sure insurance companies do the right thing.” Born and raised in McAllen, Moore graduated with honors from Michigan State University College of Law, Cum Laude in 1991, serving two years on the Moot Court trial team. Shortly after, Moore returned home to the Rio Grande Valley on a mission to establish an exceptional, clientfirst law firm to provide expert legal representation to the members of his community. To Moore, that’s the most gratifying part about his career as an attorney. “I feel very good about that,” Moore said. “Because I walk into the grocery store and I’ll have people come up to me and thank me for helping them, whether it was getting them a new roof, or helping them get back on their feet again. It happens often, and it makes me feel very proud of what we do here at Moore Law Firm.” This is the second year in a row that Moore Law Firm has won a Readers’ Choice Award. He won last year as the valley’s Favorite Attorney, and this year he took home the award as the Valley’s Favorite Law Firm. “I’m honored that I was selected to be the number one law firm here in the Rio Grande Valley,” said Moore. “I’m grateful to my clients and the community at large that they support us and recognize us. I feel real good about helping individuals. We’re doing something good for the community here, so it’s great to be recognized. For more information on how the Moore Law Firm can help you, call 1-800-444-2